This short piece profiling my research appeared in the Australian Financial Review BOSS magazine in February last year:
I’m leading a research project examining how Australian businesses are responding to climate change. We’re focusing on how corporations are changing in response to regulatory, reputational and physical risks. These adjustments include new products and services, the measurement and reduction of emissions, pricing of carbon risk in investments and developing green organisational cultures. These are fundamental shifts.
Professor Hoffman has written extensively about corporate responses to climate change; how the interconnected networks of NGOs and corporations influence change processes; and the underlying cultural values that are engaged when these barriers are overcome. His research uses a sociological perspective to understand the cultural and institutional aspects of environmental issues for organizations.
Ever wondered why climate change stirs such strong emotions?
Despite the daily reminders of the politically partisan sub-text of much climate change discussion, this issue hit me up front and personal about a year ago.
I was at a friend’s BBQ in suburban Sydney on a sunny Saturday afternoon, when an acquaintance casually asked what I was working on. Without giving it much thought I replied ‘how businesses respond to climate change’… Stunned silence…A look of bemusement crossed my inquisitor’s face before her partner waded in with the retort, ‘You don’t believe that crap do you?’